PSA Security Report Highlights Integrating Security from the Ground Up in Device Development

By Bob Jones, Fractional CMO. Discussing the 2024 PSA Security Report.

The recently published PSA Certified 2024 Security Report highlights the critical importance of security in the era of AI, emphasising that AI innovation is heavily dependent on robust security measures and best practices, including security by design at the device level. Here are the key messages from the report:

Importance of Security in AI

  • Security as a Priority: The rapid adoption of AI has increased the importance of security, with 69% of respondents placing more emphasis on security due to AI. Businesses recognize that without security, AI use cases cannot scale effectively.
  • Regulatory Compliance: Compliance with security regulations is a growing priority, with 80% of technology decision makers considering it a top priority. This is driven by emerging regulations like the Product Security and Telecommunications Infrastructure Act and the EU Cyber Resilience Act.

Challenges and Opportunities

  • Increased Attack Surface: The proliferation of edge devices has expanded the attack surface, necessitating stronger security measures to protect AI models and personal data from malicious actors.
  • Security Investment: While 64% of technology decision makers have invested in security strategies, only 50% believe they are investing enough. The report stresses the need for ongoing investment in security to keep pace with AI advancements.

Strategies for Enhancing Security

  • Security by Design: The report advocates for a proactive security-by-design approach, integrating security from the ground up in device development. This includes product and component certification to ensure robust security throughout the supply chain.
  • Certification and Standards: Certification frameworks like PSA Certified are crucial for establishing security standards and ensuring compliance. Certification not only enhances security but also provides commercial and reputational benefits.

Future Outlook

  • AI and Security Interdependence: The report underscores the interconnection between AI and security, stating that both must scale together to realize AI’s full potential. Security is seen as a foundational element that enables AI innovation while safeguarding consumer trust.
  • Call to Action: The report calls for collective action across the industry to prioritize security, urging businesses to invest in security frameworks, threat modeling, and independent evaluations to future-proof their systems against new threats.

Overall, the report emphasizes that as AI continues to evolve, security must remain a central focus to protect data, ensure compliance, and maintain consumer trust.

You can download the report here: https://report.psacertified.org/